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Social Psychology

Draft of Specialization

Social psychology is currently one of the fastest growing areas of psychology. Studies in this specialization allows to acquire knowledge and skills in social influence, and thus how people affect the thoughts, feelings and behaviors of others. The study program includes a variety of aspects of important social phenomena. Students gain the ability to analyze, diagnose, design, as well as animate and direct the activity of both individuals and social groups, eg. family, team, business organizations, political, school or community. Competence shaped in this course of study are the basis for effective psychological impact in solving various social problems.

Specialization focuses on:

• social cognition
• attitudes and its changes
• help, friendship and love
• interpersonal attractiveness
• aggression, prejudice, discrimination
• conformity and obedience
• psychomanipulation
• group processes
• leadership and authority
• advertising and media
• marketing and consumer behavior
• Social communication
• solving social conflicts

Career prospects

The graduate will be prepared to work in companies involved in the study of public opinion and market research. She can find employment in consulting and training cmpanies, advertising agencies, departments of human resource management and marketing departments of commercial companies. Their professional knowledge and skills can be used in the media, NGOs and various levels of government. He will be a valuable employee in companies and institutions which require the skills of mediation, negotiation, conflict resolution, inmproving productivity of groups, creating image of companies and public persons, preparing of public speaches and understanding the various psychosocial phenomena.

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