Draft of Specialization
Currently, in the area of economic activity it is difficult to imagine making the proper decisions without knowledge of psychology. The aim of the studies in this specialization is to provide students with the knowledge and skills useful in marketing, public relations, recruitment of staff and supporting teams at the time of change and restructuring. Students gain the ability to cooperate with companies and institutions, learn ways to increase the capacity and motivation of employees, creative problem-solving. Studies at psychology in business provide students a broad understanding of the impact of psychosocial working conditions on the functioning of the people and companies, teach to cope with stress, negotiation and conflict resolution.
Specialization focuses on:
- consumer and marketing psychology
- psychology of social communication
- psychology of persuasion
- supporting programs for workers
- shaping the image and brand of company
- managers psychology
- psychology of advertising
- applied psychology of creativity
- psychology of decision-making and risk assessment
- negotiation and mediation
- conflict in business and conflict management
- stress and coping with stress in business
The students receive an education that gives him a solid foundation to apply for a job as a specialist for the psychology in consulting firms, advertising agencies, human resources departments, headhunting agencies, marketing and PR departments, cities promotion offices, law firms serving businesses, banks and trust funds. The knowledge and skills acquired during this specialization creates the opportunity for Alumnus to provide psychological services through they own business or doing commissioned works for business as a freelancer.