Framework of the faculty:
The sale is the basis of all economic activity. Customer Service and the transaction is the responsibility of every company. This applies to companies of every kind – both those that sell consumer goods and capital, as well as those that offer a variety of services. An extremely important role in organizations is played by employees involved in the sales. It’s their preparation, skills, knowledge and competence that affects the company profits. Sales management involves a number of processes, such as planning, organizing and controlling of sales team work, acquiring and maintaining relationships with brokers and marketing and logistics management requires proper preparation, because only professional “sellers” are able to meet the challenges in such a competitive market.
Graduates of this faculty will gain knowledge of the following topics:
- Sales in its broadest meaning – from direct transactions and customer service to comprehensive sales management in the enterprise
- Sales, distribution and pricing management
- Traders strategy
- Sales techniques,
- Merchandising, e-commerce and loyalty programs.
Sales management faculty has been developed for people interested in future work in sales, retail or customer service in the manufacturing and service companies of all types and trading companies, specializing in wholesale or retail. Students are prepared to work in managerial positions related to sales management, trading and customer service, as well as on middle and higher management positions in manufacturing or service companies in both consumer and non-consumer industries. Undoubtedly, the studies are also preparing to work on the position of sales representative, salesman, sales agent in commercial enterprises (retail chains, wholesalers, and others).